Toyota Motor has pushed back against critics who say it has been slow to embrace battery electric vehicles (BEV), arguing it needed to offer a variety of car choices to suit different markets and customers.
At its annual general meeting on Wednesday, the automaker doubled down on its position it would stick with technology including fuel cell vehicles and hybrids that have for the past two decades made it a leader in cleaner cars, Reuters reported.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataApart from concerns about its electrification strategy, Toyota executives reportedly tackled a range of questions on CEO succession plans to the ongoing chip shortage.
Once a favourite with environmentalists for its popular hybrid Prius model, Toyota has come under fire for not phasing out petrol-powered cars and its lobbying on climate policy.
“The goal is carbon neutrality,” chief technology officer Masahiko Maeda told the meeting, responding to questions submitted by Danish pension fund AkademikerPension, which also asked Toyota to refrain from lobbying to undermine the transition to BEVs.
However, “customers need to choose”, Maeda said, in order to popularise electric cars that include plug-in hybrids. A variety of options should be available and the automaker should not narrow those down, he said.
“Toyota used the pretext of customer choices to avoid answering the question about lobbying activities … to slow the transition towards fossil-fuel-free cars,” AkademikerPension said in a statement to Reuters after the AGM.
“As investors, we expect more in 2022 against the backdrop of the climate crisis threatening to limit much more than customer choices in a not so distant future.”
Reuters said Toyota argues hybrids still make sense in markets where infrastructure is not ready to support a faster move to BEVs, and is exploring the viability of green fuels for internal combustion engine cars, including hydrogen.
There is a gap between Toyota, which approaches decarbonisation in a “pragmatic” way, and environmental groups that call for immediate action, Seiji Sugiura, a senior analyst at Tokai Tokyo Research Institute, told Reuters.
The positions are not polar opposite, he said, adding Toyota has been working to slash greenhouse gas emissions from the vehicle production stage.
The company last year committed to spend JPY8 trillion (US$60 billion) by 2030 to electrify its cars, half of which is for the development of fully electric vehicles. Still, it expects annual sales of such cars to reach only 3.5 million vehicles by the end of the decade, or around a third of current sales.
Last month, Toyota rolled out its first mass-produced all-electric vehicle domestically, albeit for lease only, and petrol-electric hybrid models remain far more popular in Japan.
Asked about succession planning, chief executive Akio Toyoda, who has run the company for 13 years, said he was “thinking about timing and the selection of a successor.”
There had been no indication Toyoda planned to step down.
Toyoda, 66, a grandson of company founder Kiichiro Toyoda, steered the company through a dark phase when Toyota sales slumped after the recall of millions of vehicles and the company reported billions of dollars in losses.
“I’d pick someone who understands the company’s philosophy as my successor,” he added.
Reuters noted Toyoda has sought to reform Toyota’s corporate culture, spending more time with younger executives and cutting back some senior positions.
In 2020, he appointed company veterans Maeda and Kenta Kon to top roles. Both were 51 at the time – a relatively young age for top Toyota executives.
Toyota, which sold 10.5 million vehicles in 2021, far outstripping closest rival Volkswagen, has repeatedly cut production this year, plagued by a global chip crunch.
It expects the chip shortage to continue, although there are signs of improvement, head of its purchasing group, Kazunari Kumakura, said, according to Reuters.
