General Motors’ exclusive importer of US-built models is reducing the European sales target for Cadillac, Corvette and Chevrolet.
Go deeper with GlobalData
“We will sell 5,500 to 6,000 units of these three brands this year,” Kroymans Corp CEO Ton van Soest told Automotive News Europe. “Our goal of 7,000 was too optimistic.”
In 2004, 4,820 units of the US-built GM cars were sold. Van Soest said unit sales of the brands have been hurt because none offers a diesel engine, a must in Europe where half of new cars sold have such a powertrain.
The European-built Cadillac BLS will be the first of the three brands to get a diesel engine, but it doesn’t arrive until April 2006.
Another factor hampering the brands’ sales has been the phase out of some US-built Chevrolet models, van Soest said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
