Share this article

will launch the 1.8-litre Almera in Thailand on June 7 to do battle with Toyota’s
recently-launched Corolla Altis.

AutoAsia Online said that the Almera ‘SX’ and ‘Young’ versions,
with three-year, 100,000km (60,000 mile) warranty, cost Bt840,000 (US$18,500)
and Bt855,000 (US$18,850) respectively, undercutting the top-specification Altis
by around US$2,700.

has reported strong early demand for the Corolla Altis which covers a wider
market span at Bt738,000 (US$16,260) for the 1.6-litre base model up to Bt978,000
(US$21,550) for the top-grade 1.8-litre version.

The company markets the Altis as ‘a mini Lexus’ in terms of build
quality and equipment, AutoAsia Online said.

Siam Motors and Nissan Sales Co. president Phornthep Phornprapha said that
Toyota’s decision to pack the Altis with technology and raise its price may
be a mistake.

"Even though the competition may have new technologies, this increases
the cost of the car to a level that it becomes difficult for the consumer to
accept," he told AutoAsia Online.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

To read more about the new Corolla Altis, please click

To view related research reports, please follow the links below:-

world’s car manufacturers: A financial and operating review

Global Supplier Report