• Investment of GBP15bn over five years in industrial footprint, vehicle programmes, autonomous, AI and digital technologies and worker skill
• Halewood to become an all-electric factory
• Engine Manufacturing Centre in Wolverhampton to be renamed Electric Propulsion Manufacturing Centre
• Reaffirmed Reimagine strategy, with new ‘House of Brands’ approach to accelerate delivery of modern luxury vision”
• Next medium size SUV architecture goes BEV
• Pre-orders for first Range Rover EV open later this year
• First of three new electric Jaguars will be a four door GT built in Solihull

Tata Motors‘ Jaguar Land Rover said its Halewood plant, on Merseyside in northwest England (originally opened by Ford in 1964), would become an all electric factory and its next generation of medium size SUV architecture, known as electrified modular architecture (EMA), would now be battery-electric.

Chief executive Adrian Mardell reaffirmed the business’s commitment to its so called ‘Reimagine strategy’ which would reposition the global automaker – which has some, limited overseas KD kit assembly in India, Brazil and Malaysia – “as an electric-first, modern luxury carmaker by 2030, as JLR makes strides towards its financial goals of achieving a net cash positive position by FY25 and double-digit EBIT by 2026”.

Mardell said: “I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver our modern luxury electric future, developing new skills, and reaffirming our commitment to be net zero carbon by 2039.”

New EVs

Orders for a Range Rover BEV would open later this year.

The first of a new generation of medium-size, luxury SUVs would also be a Halewood built, BEV Range Rover [likely the Freelander/Evoque successor – ed], launching in 2025 “in a move that further affirms JLR’s commitment to the future of the UK car industry”, the automaker said.

EMA would now be electric only, as the trend to electrification in certain markets increases, but JLR would retain the flexible modular longitudinal architecture (MLA) underpinning Range Rover and Range Rover Sport and continue offering internal combustion engine (ICE), hybrid and BEV variants.

“This gives JLR uncompromised flexibility to adapt its vehicle line up to meet the needs of different markets around the world, that are moving at different speeds towards net zero carbon targets,” JLR added.

‘House of Brands’

JLR said it would move to a ‘House of Brands’ approach, “to amplify the unique character of each of its brands”, to “become proud creators of the world’s most desirable modern luxury automotive brands for the most discerning clients”.

JLR also said the first of three new Jaguars would be a 4-door GT built in Solihull with more power than any previous Jaguar, a range up to 700km (430 miles), likely to be priced from GBP100,000, and built on its own unique architecture, named JEA.

It will on sale in some markets in 2024 with first deliveries in 2025.

“We have radically reimagined Jaguar as a modern luxury brand. The key to [its] transformation is that the designs convey they are a copy of nothing,” said chief designer Gerry McGovern.

Mardell concluded: “We are stepping into an incredibly exciting new electric era for JLR as a modern luxury business.”

Factory investment

As well as electrifying Halewood, JLR announced the Wolverhampton Ingenium ICE plant would produce electric drive units and battery packs for upcoming EVs and would be renamed the Electric Propulsion Manufacturing Centre.

The press shop at the historic Castle Bromwich site, once a WW2 aircraft factory, would be expanded to supply bodies for electric vehicles.

“JLR continues to explore options for other parts of the Castle Bromwich site,” it said.