General Motors Europe has posted record first half sales of 1,127,871 units, up 56,373 or 5.3% compared to the first half of 2006. Market share reached 9.6%, up 0.3 point from the previous first half.
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European sales overall rose 2% in the same period.
GME Q2 volume was a record 574,246 units, up 26,016 year on year.
“We are building momentum thanks to an integrated group brand strategy in Europe. At the same time we are taking advantage of an overhauled product portfolio and an aggressive growth strategy in central and eastern Europe, where Chevrolet is becoming a major player. Our different strategies for western and eastern Europe are allowing us to maintain sales growth while also continuing to improve our revenue performance and the overall quality of our sales”, said Jonathan Browning, GM Europe vice president for sales, marketing and aftersales.
Chevrolet – mostly Daewoo-sourced – sold a record 215,315 units in the first half, up over 30%, and market share grew 0.4 point, to 1.8%. June was the 50th consecutive record month for Chevrolet which started from a very low base.
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By GlobalData“We are attracting more and more customers and achieving our most significant growth in central and eastern Europe”, said Browning.
The redesigned Corsa launched about a year ago is having a very strong performance in its first full year of sales, with 50% growth compared to 2006. Opel/Vauxhall sold 243,540 units of the model from January to June, up from 162,391 in the previous first half.
For the first six months of 2007, Vauxhall sales reached 203,117 units, with 13.9% market share, up 0.6 point from the first half of 2006.
The sales results in the UK also helped to offset significant reductions in the German market, keeping Opel/Vauxhall share stable in Europe, at 7.4% in the period January-June.
Saab sold 45,275 units in Europe in the first six months of 2007, with a market share of 0.4%, while Cadillac, HUMMER and Corvette sold 3,744 units.
