viewers can book a test drive of the Volvo S60 directly through their television
set using an interactive service developed by digital television company ActiveTV,
europemedia.net reported.

The Rejmes Volvo dealership in Linköping has developed the service in
conjunction with the TV company and it is available to any viewer with terrestial
digital TV.

Using the remote control, the viewer can request more information on the car,
order a brochure or book a test drive with the request being sent in seconds
to the nearest Volvo dealer.

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