Data released by JATO Dynamics shows that SUVs are continuing to gain share in the European car market.
JATO said that July data for European car sales showed the SUV segment continued to grow, increasing new registrations by 11.9% compared to July 2015. It now accounts for 25.5% of the overall market, largely due to growth amongst the D-SUV and C-SUV groups, at the expense of the Compact, MPV and large Sedan/SW segments.
The Nissan Qashqai kept its position as the best-selling SUV, registering 18,373 units, but this was a 6.9% drop on the same period last year. It was its newer rivals such as the Renault Kadjar, Hyundai Tucson and Kia Sportage which drove the segment’s growth, posting significant increases of 127%, 586% and 24% respectively. The new generation of the Volkswagen Tiguan meant the model reversed the downward trend seen last month, posting a small 0.2% increase.
The Peugeot 2008 boosted the B-SUV segment’s registrations with a rise of 6.9%. Amongst the larger SUVs, the Volvo XC60 maintained its lead of the mid-size group despite the rise of the Mercedes GLC, beating both the Audi Q5 and BMW X3. The Jaguar F-Pace was the eighth best-selling D-SUV. Volvo also led in the large SUV segment, thanks to the 15% increase posted by the XC90 which surpassed the BMW X5 (-4.8%), Mercedes GLE (+78%), Audi Q7 (+5.3%) and Range Rover Sport (+31%).
As SUVs grow, MPVs continued to decline in Europe, with registrations down by 11% despite the strong performance of the Volkswagen Touran which posted the highest percentage increase of the month (+144%). Other big segment winners were the midsize Audi A4 and Skoda Superb, the compact SUV BMW X1, the B-SUVs Ford Ecosport, Suzuki Vitara and Jeep Renegade, and the midsize SUV Nissan X-Trail. At the other end of the spectrum, the biggest drops were recorded by the Mercedes CLS, Porsche Panamera and Cayenne, Volkswagen Touareg, Citroen C5, DS 5, Nissan Pulsar, Hyundai i40 and Mitsubishi Space Star.
Overall new car registrations in the 29 markets analysed by JATO Dynamics dropped by 2.3% in July (confirming data published on just-auto earlier this month), falling from 1.18 million in July 2015 to 1.16 million for the same period this year. This fall in registrations marked the end of 34 months of continuous growth, the last time European registrations fell was August 2013. The two fewer working days in July may have been a contributor to this result, along with the significant decline of two of the largest European car groups, PSA and VW, who recorded a 13.2% and 8.8% fall in registrations respectively.
Felipe Munoz, Global Automotive Analyst at JATO Dynamics said: “Despite July’s slightly disappointing results, the full year figures are unlikely to be impacted too severely. The lower growth rates we are currently seeing are likely to moderate the larger growth rates we have seen in some of the biggest markets over the past three years”.
Volkswagen was the best-selling brand, with 136,393 units registered, accounting for 11.8% of the total market. But in comparison, in July 2015 its volume of 152,863 accounted for 12.9% of the total market. Despite still leading the market in terms of sales, Volkswagen recorded the highest drop of any brand in the top ten, falling by 10.8% compared to the same period last year, closely followed by Skoda and Peugeot who both recorded a 10.5% drop. Volkswagen’s fall in demand could be attributed to the emissions issue and anticipation ahead of the launch of the updated version of the Volkswagen Golf at the Paris Motor Show in October.
The Volkswagen Golf was still the best-selling model, with 36,540 units registered in July, but its volume dropped considerably, resulting in the model’s second lowest market share since December 2012. By comparison, in July 2015 Volkswagen registered 46,628 models. This decline coincides with the model’s biggest rival, the new generation Opel/Vauxhall Astra becoming the fourth best-selling car in Europe, registering 20,954 units, up by 26% on the same period last year. The other big players all posted double digit falls, including the Ford Focus (-12.3%), Skoda Octavia (-17.9%), Peugeot 308 (-19.7%) and the Audi A3 (-25.9%). The Mercedes A-Class and the Volvo V40 were two of the C-segment models that saw an increase in sales.
In the subcompact segment it was the Opel/Vauxhall Corsa which stood out, registering a significant increase of 9.2% in contrast to its major rivals such as the Volkswagen Polo, Ford Fiesta and Renault Clio which posted declines of 6.1%, 3.3% and 11.4% respectively. The Dacia Sandero was the other popular subcompact to post an increase with a dramatic 30.5% rise on the same period last year.
“July marked the first decline in new car registrations in almost three years. This was largely driven by market conditions but there have been some significant drops recorded by some of the most popular models and brands,” Munoz said.
See also: Car sales slip in Europe