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January 21, 2016

Subaru aims for magic million

Subaru Automobiles’ parent company Fuji Heavy Industries said 2015 was a record year, with 978,000 vehicle sales world-wide, and projected a sixth straight record again this year with a global forecast of 1,033,000 sales. If it reaches its target, it would be the first time Subaru has passed the million mark.

Subaru Automobiles’ parent company Fuji Heavy Industries said 2015 was a record year, with 978,000 vehicle sales world-wide, and projected a sixth straight record again this year with a global forecast of 1,033,000 sales. If it reaches its target, it would be the first time Subaru has passed the million mark.

The brand has been performing strongly in every region, but in particular the US and Canadian markets continued their upward trend with growth of 13% and 14% respectively. Subaru UK saw an increase of 24% in 2015 to 3,455 registrations, and anticipates a further “modest” increase this year.

Global production is also set to increase and pass 1m vehicles for the first time. The vast bulk of production remains at home in Japan which this year will build around 718,000 vehicles; overseas production will account for around 296,000 units, a total increase in production of 8% and the fifth year in succession of growth.

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