Despite now being Chinese owned, SsangYong Motor has dropped plans to build a joint plant in China due to strict rules on investments by foreign car firms, the chief executive of the South Korean sport utility vehicle (SUV) firm told Reuters on Tuesday.


Ssangyong, owned by China’s Shanghai Automotive Industry Corp (SAIC), had planned to construct a joint factory with its Chinese shareholder to help it make bigger inroads into the world’s third-largest car market, the report said.


“The plan hit a snag because of strict Chinese government regulations. We are seeking a variety of alternatives,” Choi Hyung-tak, Ssangyong Motor’s CEO, told Reuters.


“We will cooperate with Shanghai (Automotive Industry), but it is not helpful for Ssangyong to set up a joint factory,” Choi reportedly added at the launch of the Rexton II, an upgraded version of its mainstay SUV.


Choi told Reuters the Chinese government had wanted Ssangyong to build a research and development centre or an engine factory to allow the company to build a car plant.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ssangyong would put the money alloted to set up a plant in China into its current factory in South Korea, Choi reportedly said, without elaborating. The SUV maker has a car plant and an engine factory in South Korea.


According to Reuters, Choi said Ssangyong could cooperate with Shanghai Automotive in ways such as exporting knock-down vehicle assembly kits to China.