Kia has announced that its new luxury saloon that is due to be launched early next year will be called ‘Opirus’.

‘Opirus’ originated from the Latin ‘Ophir Rus’ meaning ‘land of jewellery’ and ‘land of gold.’ In English, Opirus stands for ‘Opinion Leader of Us.’

The name was selected from a choice of three – Opirus, Regent and Conzern – via online voting on Kia’s website.

The new car will have engine displacements from 2.7 to 3.5 litres and a number of safety features including ‘active headrests’ and VDC (Vehicle Dynamic Control).

Kia already sells a saloon model called ‘Optima’ in the US.