Hyundai Motor is looking to strengthen its global dealer and distribution networks in response to slowing global sales this year. Volume fell by over 2.8% to 3,143,384 units in the first eight months of the year, mostly reflecting weakening demand in emerging markets – including China and Russia.
At the company’s 2015 Global New Dealers’ Convention in Seoul this week, Hyundai invited the 235 new dealers from 37 countries that attended to strengthen their sales networks and to actively participate in its medium and long-term growth strategies.
Hyundai has set itself a global sales target of 5.05m units for 2015, with a further 3.15m units set for sister company Kia Motors, adding up to a combined 8.2m units.
The company wants to leverage additional marketing potential from its World Rally Championship activities as well as introducing new marketing platforms in the coming months, such as digital showrooms.