Britain’s Road Haulage Association (RHA) has launched RHA Coaches after operators approached the body concerned they were not being represented.

“Last year, following research among the wider commercial market, it became clear the ‘Road Haulage Association’ brand actually limited our ability to speak for different sectors,” said RHA chief executive, Richard Burnett.

“The perception was we only represented road haulage operators. We’re now in the process of phasing out the words Road Haulage Association replacing them with the simpler RHA and carrying the strap-line: ‘Driving business on the roads.’ This represents a much broader field and a wider range of businesses.”

At the end of 2020, the RHA was approached by operators from the coach sector as 90% of its UK fleet was parked given the pandemic and amid concerns they were not being represented.

“There are many synergies and similarities between coach and truck operators,” added Burnett. “Both are heavily regulated, both have similar issues and challenges and both have been hit by COVID-19. That’s why the time is right for the RHA to support a commercial sector that desperately needs our help.”