Renault has introduced its popular Captur SUV in India.
According to just-auto’s PLDB database, this model, built built and sold mainly in Russia, India and Brazil, is based on the Renault Group’s B0 platform and is not related to the (recently updated) Captur built in Europe, even though it has been styled to look like that model. The major difference, apart from size – the Euro Captur is longer – is that the European model is on a newer architecture, Alliance A.
Just to confuse you even more, India and Brazil’s Kaptur versions are actually badged Captur.
Of the newly launched Indian variant, Renault said: “Captur was designed and developed by an international technical team which was tasked with proposing a versatile vehicle featuring a bespoke styling/equipment-specification package for the Indian market. Production is already under way [at the] Chennai plant.”
The automaker added: “Over the last five years, Renault has taken significant measures to promote its growth in India through the way it is structured locally, its sales network and its model range. Thanks to this work, it has emerged as one of the fastest-growing automobile brands in India and [the] Captur’s launch marks a new phase in this strong product strategy.”
Renault India Operations CEO and managing director Sumit Sawhney said: “Our growth strategy hinges strongly on launching products that cater to the volume and expanding segments of the Indian automotive industry, representing evolving customer preferences. Over the last few years, SUV sales have increased exponentially, making it the fastest growing segment in our country. Captur will further strengthen our position in the highly buoyant SUV market and will set new benchmarks with its unique styling and unmatched road manners.”
The automaker added its “footing in India has gained significant ground in just a short period of time to become the country’s number one European brand”.
The Captur launch will be backed dealer netowrk expansion. In May 2011, the number of Renault sales outlets was just 14 but now exceeds 300 and is expected to rise further before the end of 2017.