In 2020, PSA Group’s final full year before the Stellantis merger with FCA, the French automaker’s sales recovered strongly in the second half of the year (up 40% vs H1; full year total worldwide 2.5m) and final quarter market share rose quarter on quarter (+0.5pt vs Q3) with an increase for Peugeot (+ 0.1 pt year-on-year) and DS Automobiles (+0.1 pt year-on-year on the premium market), and a rebound of Opel-Vauxhall in Q4 (+0.3 pt compared to Q4 2019).
“The group also managed to keep a strong position in its main market with France increasing slightly its market share in 2020 (+0.14 pt),” the automaker said in a statement.
The group said it had remained “focused on CO2 performance” and met European targets in 2020, “as committed”.
It also complied with its CO2 objectives both on the optimisation of ranges in terms of ICE emissions and on the growth of LEV sales (120,000 registrations in 2020).
Market share in Middle East and Africa gained 2.1% at 7.2%. In a market off 14%, regional deliveries increased 21% year on year to 201,000 units. Market share rose in Egypt (+3.8 pts), Turkey (+1.4 pt) and Morocco (+0.7 pt). Regional business was extended to boost sales with new importers in GCC (Gulf Cooperation Council) and sub-Saharan countries.
Group footprint in the region increased with Kenitra plant capacity doubled and the production launch of the Citroen Ami.
After a challenging first half, China sales grew month-on-month from September onwards and last month was on par with December 2019.
A new DS business model sees a fully owned subsidiary “focused on execution with cars either imported or locally manufactured”.
DS9 will be launched in the first half of 2021.
Latin American markets were hit badly by the coronavirus crisis (with decreases ranging from 27% to 31% versus 2019) but PSA achieved strong sales recovery and was able to reach a higher market share in the fourth quarter than in the same period in 2019: 2.5% versus 2.3%.
In Argentina, market share increased from 10.1% in 2019 to 10.5% in 2020, supported by launches such as the new Peugeot 208, locally produced (Palomar) on the CMP platform, and the Citroen C5 Aircross. The Peugeot Landtrek one-tonne pickup truck was launched in the second half of 2020 in Mexico, where group’s market share is now above 1% for the first time.
Market share improved for the India/Asia-Pacific region last year, in spite of a 6.6 fall in sales by 6.6%, beating overall market decline of 18.3%.
Sales were up and market share increased from 0.7% to 0.9% in the two main countries – Russia and Ukraine respectively by +0.1 pt (to reach 0.5%) and +2.2 pt (to reach 8.5%).
All brands contributed to this performance, especially in Ukraine. The relaunch of the Opel brand in Russia is under way for its first full year.
“During 2020, a year marked by the COVID crisis, our teams all over the world showed their fighting spirit and continued to offer clean, safe and affordable models to our customers, to ensure their freedom of movement. Being compliant towards European CO2 targets from Day One is on the basis of our ethical commitment. Before starting the new journey with Stellantis, I’d like to congratulate all of the teams for these achievements,” said chairman Carlos Tavares.
By the end of 2021, PSA’s electrified range will consist of 23 models, with six new electrified vehicles coming during the year.
PSA said 2020, a “year of crisis”, was also an opportunity to develop e-selling. With an average of 4,000 sales per month during the second part of the year, the group sold 40,000 vehicles, including all cars sold to employees and all Citroen Ami, in three European countries.
Group target is 100,000 digital sales in Europe by the end of 2021.