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February 11, 2019

New JLR shock – Range Rover Sport becomes best seller

Dwindling stocks of the outgoing Evoque, intense competition in the segment where the Discovery Sport competes and an uptick in US deliveries all helped to make the Range Rover Sport Jaguar Land Rover's best performer in January.

Dwindling stocks of the outgoing Evoque, intense competition in the segment where the Discovery Sport competes and an uptick in US deliveries all helped to make the Range Rover Sport Jaguar Land Rover’s best performer in January.

Retail sales of Land Rover’s second most expensive model rose to 7,122 units last month, a gain of 31.3 per cent compared to January 2018. That placed it well ahead of the next most popular model, the Discovery Sport, which fell by 37.7 per cent to 6,064 vehicles. Some believe steep pricing to be the reason why the Range Rover Velar is still not living up to the high hopes which many had or indeed still have for it. Sales fell by 17.4 per cent in January to 4,878. The RRV was even outsold by the resurgent Range Rover, deliveries surging by 60 per cent to 4,955 cars.

Aside from another month in four figures for the I-Pace (1,011), things weren’t quite as encouraging for Jaguar. Just 366 units of the XJ were delivered, XF sales more than halved to 1,615, the F-Pace was down by 28.8 per cent to 3,899 but the E-Pace had a very good month, its total rising to 3,205.

JLR’s retail sales in January totalled 43,733 vehicles. A breakdown by model can be seen here.

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