Ford has opened its first dealership in Myanmar [once Burma – ed], in the commercial capital of Yangon, following the recent lifting of economic sanctions by the EU and the US.
The dealership is a joint venture between the US automaker and Capital Automotive, a subsidiary of Myanmar’s Capital Diamond Star Group. It is the first of a number of sales outlets expected to be opened across the country.
Ford will initially sell F-series and Ranger pickup trucks imported from the US and Thailand respectively. The company sees significant opportunity for growth in Myanmar now that trade links have been restored with the west.
Investment in the country has already jumped since the beginning of the year and global automakers are beginning to re-establish themselves in the country.
Suzuki in February announced that it will restart LCV assembly in the country this year after an absence of 10 years.
Tata Motors also established its first dealership in the country for trucks and buses and is reported to be building a truck and bus assembly plant in Magwe with an initial capacity of 1,000 units per year.