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July 17, 2019

Mitsubishi builds first ‘global new look’ dealership in US

Mitsubishi Motors North America said it had completed construction of Lewisville Autoplex Mitsubishi, the brand's first ground-up build US dealership to use the new global dealer visual identity.

By Olly Wehring

Mitsubishi Motors North America (MMNA) said it had completed construction of Lewisville Autoplex Mitsubishi, the brand’s first ground-up build US dealership to use the new global dealer visual identity.

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Based in Lewisville, Texas, and owned by local businessman Doug Baum, at 37,000 square feet the facility is one of MMNA’s largest dealers and shows off the overall future direction of the brand.

“The visual identity programme is intended to enhance the customer experience in a high-quality retail environment, working in concert with the brand’s Drive your Ambition tagline to engage and inspire customers,” MMNA said in a statement.

“The main colour palette is cool and muted, with black, grey and red accents that support brand colours. The intent is for stores to be open, inviting and welcoming, all to ensure the highest quality of interactions throughout a customer’s journey, from purchase to service to trade-in and repurchase.”

MMNA said recently it would relocate its US headquarters from the Los Angeles region to Franklin, Tennessee, home of Alliance partner Nissan North America.

It added: “The completion of the Lewisville facility is yet another very tangible example of the ongoing plan to rejuvenate every aspect of Mitsubishi Motors and its operations in the US, from corporate management, to dealer partners, to each touchpoint in a customer’s relationship with their vehicle.

Lewisville Autoplex Mitsubishi was a ground-up build, not a remodel, which allowed Baum and his architects to take advantage of every aspect of the company’s new ‘visual identity toolkit’.

The first store dealership worldwide with the new identity was opened recently in Saint-Hyacynthe, Quebec, Canada [a market MMC was relatively late to enter – ed].

Ultimately, the programme will introduce updated exterior and interior design to 5,000 dealers worldwide. There are 70 across the US currently enrolled in the programme with several on track to be completed by the end of 2019.

Free Report
img

2022: So far In Venture Capital

Global investment in 2022 has been majorly dominated by North America, Europe, and Asia Pacific, whereas the Middle East, and South and Central America have recorded low investments comparatively. In light of this, Europe and North America have been identified as the major destinations for Private Equity and Venture Capital (PE/VC) investments.   GlobalData’s whitepaper analyzes which sectors PE/VC firms have been investing in, looking at Technology, Media, and Telecom, with these sectors recording $356 billion and a deal volume of over 10,000 deals in 2022. Healthcare, Financial Services, Business & Consumer Services, and Construction sectors have also seen high investment activity by PE/VC firms, recording a deal value of over $70 billion each.   But what can this mean for you?   Understand how the Deals Database on GlobalData Explorer can be leveraged to:  
  • Track the Aggregate Investment Volumes in PE/VC-Stage firms across geographies and sectors, in addition to viewing the specific deals that drove these volumes
  • Identify the top investors already active in any sector-Geography combinations
  • Assess the Performance of Financial and Legal Advisors, supporting the Dealmaking in any segment of choice (Customizable League tables)
  • Understand what is driving the PE/VC fundraising (Deal Rationale)
  Consult our full report here and optimize your business strategy.
by GlobalData
Enter your details here to receive your free Report.

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