Volkswagen plans to build a new station wagon in Mexico from the end of 2006, but with output planned at below capacity, the vehicle will not require a new plant, Reuters reported.
Francisco Javier Garcia Sanz, VW’s global head of purchasing, reportedly said that Volkswagen had selected Mexico to be the sole producer of the Jetta station wagon, known in Europe as the Golf [and, with a different nose, Bora] station wagon.
Otto Lindner, chairman of Volkswagen Mexico, told Reuters the plans for the new vehicle were part of the company’s previously stated $US2 billion (£1.1 billion) investment programme in Mexico between 2003 and 2008.
With the new vehicle, Volkswagen Mexico will have a maximum capacity of 2,000 vehicles a day, but plans to run at 1,900 vehicles a day.
“To produce at the maximum capacity we will need (to build) an additional model at the Puebla plant apart from the station wagon,” Lindner told Reuters at an event at the factory, southeast of Mexico City.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe plant currently has a capacity of 1,650 vehicles a day. The company’s management hopes to hit an output of 1,500 vehicles a day in coming weeks, Reuters noted.
A new plant for Volkswagen Mexico would depend on global sales, Lindner said.
“If additional capacity is required, above all in North America, then we will have a good opportunity … In coming years we are going to fight to bring new projects here to Mexico. We are competing with all the (VW) plants in the world,” he added.
Asked by Reuters if the strength of the euro made Mexico a more attractive option, Lindner said: “Yes, in general. However, we look at this on a long-term basis and try to make decisions independently of exchange rates. That is to say we like producing in markets where we sell.”