it has this week denied committing to build an assembly plant, Toyota has already
begun preparations for the launch of Mexican sales on January 1, 2004.

According to the Mexico City daily Reforma, Toyota Motor Corporation has reached
an agreement with state-run technical colleges in the country to run special
training courses for car technicians.

Reforma says that, under the agreement, Toyota will provide specialised training
materials and expertise while the technical schools supply the classrooms, equipment
and teachers.

Toyota created a Mexican subsidiary earlier this year and announced it would
begin exporting vehicles from plants in the United States and Europe from January
1, 2004, when Mexico is scheduled to abolish import tariffs on vehicles from
the United States and Canada, under the terms of the North American Free Trade
Agreement (NAFTA).

The company is currently conducting market research to determine which models
it will sell in Mexico and the size of its dealership network, Reforma said.

To view related research reports, please follow the links

world’s car manufacturers: A financial and operating review

automotive industry in Latin America: Mexico, Brazil and Argentina Forecasts
to 2005