Worldwide sales by Mercedes-Benz Cars sales rose 3% year on year to 503,500 units (+3%) in the first quarter of 2023 with what the automaker dubs ‘Top End’ and battery electric vehicle (BEV) sales up 18% and 89% respectively.
“Despite ongoing supply chain disruptions, economic headwinds and geopolitical uncertainty, G-Class, Mercedes-AMG, Mercedes-Maybach and Entry segment electric vehicles posted strong sales figures,” the company said in a statement.
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Battery electric vehicle (BEV) sales rose 89% to 51,600 units, taking 10% of overall sales, up from 6% in Q1 2022. BEV sales (Smart now excluded) rose 119%. Entry segment electric vehicles proved popular with EQB sales up 189% and EQA sales rising 64%.
BEV sales surged 327% in the US and 41% in Europe.
Including hybrids, almost every fifth vehicle sold in the first quarter was electrified.
”Our customers’ desire for our Top-End products and battery electric vehicles is the driving force behind our sales result in the first quarter,” said sales chief Britta Seeger.
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By GlobalData“We successfully introduced our direct sales model in the UK, while Germany and two more markets will follow in 2023.”
Europe sales increased 8% to 163,900 units thanks to strong demand for Top End vehicles (+46%). BEV sales rose 41% and accounted for 17% of total Europe sales.
Overall sales in Germany were up 21% with BEVs up 29%. Belgium sales increased 17% as BEV volume rose 186% while sales in Italy (+22%) and Spain (+28%) also rose.
Asia sales rose 3% to 247,700 units. The E-Class was the top selling vehicle in China with 48,700 units sold (+11%), followed by the C-Class (+37%). BEV sales rose 109%.
In Korea and Japan, BEV sales grew 288% and 379% following further model launches.
India sales increased 17 while Malaysia volume was up 53%.
Sales in North America rose only 1% though US BEV sales surged 327% and now account for 14% of total sales following launches of four new models.
“Sales in the rest of world were influenced by Mercedes-Benz’s decision to stop its business activities in Russia from March 2022 onwards,” the automaker said, without elaborating.
| Sales overview | ||||
| Q1 2023 | Q1 2022 | Change in % | ||
| Mercedes-Benz Cars | 503,500 | 487,000 | +3% | |
| – thereof BEVs | 51,600 | 27,400 | +89% | |
| Mercedes-Benz Cars sales by segments* | ||||
| Top-End segment | 91,800 | 78,100 | +18% | |
| Core segment | 248,400 | 280,200 | -11% | |
| Entry segment | 163,300 | 128,800 | +27% | |
| Mercedes-Benz Cars sales by regions and markets | ||||
| Europe** | 163,900 | 151,300 | +8% | |
| – thereof Germany | 60,500 | 50,000 | +21% | |
| Asia | 247,700 | 239,400 | +3% | |
| – thereof China | 191,000 | 186,100 | +3% | |
| North America*** | 75,100 | 74,200 | +1% | |
| – thereof U.S. | 64,500 | 64,700 | +0% | |
| Rest of World | 16,800 | 22,000 | -24% |
- *Top-End: Mercedes-AMG, Mercedes-Maybach, G-Class, S-Class, GLS, EQS and EQS SUV
- *Core: All derivatives from C- and E-Class, incl. EQC, EQE and EQE SUV
- *Entry: All derivatives from A- and B-Class incl. EQA, EQB and smart
- ** Europe: European Union, United Kingdom, Switzerland and Norway
- *** North America: USA, Canada and Mexico
All figures rounded.
