As Henry Ford might have said, you can have any colour you like as long as it’s green. Ford’s new, low emission Fiesta ECOnetic follows the company’s ethos of bringing motoring to the masses.
The 1.6-litre turbodiesel model emits just 99 grams per kilometre of CO2, achieved through careful engine calibration, lowered suspension and aerodynamic improvements and a no-maintenance particulate filter, putting it among the greenest conventional engines on the road.

It will also cover an amazing 73 miles to the gallon according to Ford’s own figures.

Ford of Britain marketing director Mark Ovenden said the emission and economy figures are much more impressive than hybrid cars which use electricity as well as petrol to feed their engines.

He added: “At the moment, most manufacturers’ low emission cars are niche or specialist models. Ford has built a reputation by democratising motoring. The new Fiesta ECOnetic makes a low emission vehicle available and affordable to the masses just as the Model T Ford made motoring available to the masses.”

Ovenden said Ford is investing heavily in sustainable technologies not only in its cars but at its manufacturing sites and dealers.

Demand for Dagenham-built low CO2 engines has triggered a steep rise in 1.4/1.6 diesel engine production and will take the site’s output beyond one million engines annually from next year.

Following the installation of wind turbines at Ford Dagenham in 2004, over 6,500 tonnes of CO2 a year have been avoided by the site’s existing two turbines. A third turbine will be added early next year.

Just three miles down the road from the factory, Ford-owned Dagenham Motors has opened the company’s greenest UK dealership – also featuring a wind turbine, plus rain water collection for car washing and the recycling of waste engine oil for heating.

Dagenham Motors, together with all Ford dealerships in the UK, will offer service customers the option of offsetting their vehicles’ CO2 from September this year. Ford will be the first auto manufacturer in the UK to launch this initiative spanning service intervals based on engine size and mileage. CO2 will be offset via BP’s Target neutral scheme.

Roelant de Waard, Ford of Britain chairman and managing director, said: “Manufacturing, sales and service are embracing a common green vision. They are both reflecting what’s on motorists’ minds – needing to minimise the cost and impact of motoring.”