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September 22, 2020updated 16 Jun 2021 2:18pm

Kia launches ‘rent from dealer’ service

Kia has launched a new mobility service, ‘KiaMobility’. To start, it is being launched in Italy and Russia.

By Sam Duke

  • New mobility service enables customers to rent vehicles from dealers
  • Service launches in Italy and Russia, will expand globally next year

Kia has launched a new mobility service, ‘KiaMobility’. To start, it is being launched as a pilot scheme in Italy and Russia.

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The dealer-led car usership service allows users to rent vehicles from dealers for just a single day or up to a whole year.

Kia maintains that ‘KiaMobility’ offers a new mobility option at a time when people are seeking new modes of transportation following the COVID-19 outbreak. The company has developed its own fleet management platform for the mobility service, allowing collective operation of vehicles at the dealership.

The platform is designed to provide personalised service for customers to reserve vehicles of their choice, pay via a mobile app, and visit the dealer for pick-up and drop-off of the vehicles, which undergo ‘thorough sanitation’ to ensure safety.

‘KiaMobility’ is first being launched today at 16 locations through dealerships in Italy and Russia. Following the pilot scheme, Kia plans to expand the service next year in Europe and other regions such as Africa, Asia, Latin America, and Middle East.

Kia announced its shift to become a provider of personalized, customer-centric and sustainable mobility services under the ‘Plan S’ strategy it revealed in January. The plan outlined the company’s intentions to develop a diverse range of mobility services and popularize electric vehicles worldwide.

In August, the company also announced plans to expand partnerships with global mobility companies to meet the diverse needs of its customers worldwide.

In Korea, Kia operates the ‘Kia Flex’ vehicle subscription program, with fleet of up to 200 vehicles available for use. In Europe, the company established ‘WiBLE’ car sharing service in 2018 to enable users to rent and return vehicles at designated locations with its ‘free-floating’ system.

Kia also provided 200 Niro EVs to the car-hailing firm Lyft in North America last year, and the company partnered with companies such as Grab, Ola, and Revv to prepare for changes in the mobility service domain in emerging markets.

Free Report
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2022: So far In Venture Capital

Global investment in 2022 has been majorly dominated by North America, Europe, and Asia Pacific, whereas the Middle East, and South and Central America have recorded low investments comparatively. In light of this, Europe and North America have been identified as the major destinations for Private Equity and Venture Capital (PE/VC) investments.   GlobalData’s whitepaper analyzes which sectors PE/VC firms have been investing in, looking at Technology, Media, and Telecom, with these sectors recording $356 billion and a deal volume of over 10,000 deals in 2022. Healthcare, Financial Services, Business & Consumer Services, and Construction sectors have also seen high investment activity by PE/VC firms, recording a deal value of over $70 billion each.   But what can this mean for you?   Understand how the Deals Database on GlobalData Explorer can be leveraged to:  
  • Track the Aggregate Investment Volumes in PE/VC-Stage firms across geographies and sectors, in addition to viewing the specific deals that drove these volumes
  • Identify the top investors already active in any sector-Geography combinations
  • Assess the Performance of Financial and Legal Advisors, supporting the Dealmaking in any segment of choice (Customizable League tables)
  • Understand what is driving the PE/VC fundraising (Deal Rationale)
  Consult our full report here and optimize your business strategy.
by GlobalData
Enter your details here to receive your free Report.

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