Tata Motors' Jaguar Land Rover is to adopt CloudCar's next-generation platform and take a US$15m minority stake in the company.

CloudCar, based in Palo Alto, California, claims to be a world-leading developer of connected driver experiences. With machine-learning capabilities tied to various sensors in the car, its cloud services platform allows car manufacturers to use its capability – including improved voice-activated applications and personalisation – while still maintaining their brand identity and retaining ownership of data.

Executive director of corporate strategy for Jaguar Land Rover, Hanno Kirner said: "This represents an important step in developing connected car technology. CloudCar has been working with premium manufacturers on some of the most exciting opportunities and challenges in the fields of machine learning and infotainment. This investment is integral to Jaguar Land Rover's vehicle technology programme: but the programme also presents an invaluable opportunity for other automotive manufacturers to get involved. The eventual need to integrate into the car hundreds of driver-focused global cloud services and content means this platform is an excellent example where cooperation between OEMs can improve outcomes for customers, as well as reducing costs."

CloudCar CEO Philipp Popov said: "We are excited to deepen our relationship with Jaguar Land Rover and we also look forward to other manufacturers benefiting from our recent progress."

CloudCar will launch the new platform with JLR's first fully electric model, the Jaguar I-Pace.