Toyota is to import 20,000 to 30,000 British-made Avensis sedans a year to sell in its Japanese home market, Automotive News reported, citing the Nihon Keizai Shimbun’s online Saturday edition.

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The newspaper incorrectly claimed that Toyota would be the first Japanese automaker to sell European-built cars at home. Nissan has previously imported the UK-built Primera five-door hatchback and the Spanish-made Terrano SUV while Honda currently imports the UK-built Civic Type R.


Automotive News said Toyota would import the 1.8-litre petrol engined Avensis after it is fully redesigned early next year.

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