Clobbered
by rivals who punched its share of the three-row minivan market down to 35 percent
from 60 percent in 1997, Toyota has bounced back off the ropes to launch what
it hopes will be a comeback in the form of the second-generation Ipsum.

Like its predecessor, this model will be exported but the previous Picnic export
badge has been changed to Avensis Verso for Europe where Toyota also fields
a sedan, hatchback and wagon range called Avensis and a Yaris Verso mini-minivan.
Avensis Verso shipments start this summer.


IMS
Corporate Profile –


Toyota


The latest Toyota Ipsum/Avensis Verso is a little longer than its predecessor
to provide more passenger legroom and has a new, larger, 2.4-litre petrol engine
with variable valve timing. In Japan, that is attached to a four-speed electronic
control automatic and four-wheel drive is optional. European buyers can expect
five-speed manual models to make up the bulk of shipments.

Japanese buyers can choose between six and seven seat standard models or opt
for wheelchair-friendly variants with a slide-out front passenger seating.

Reflecting the competitiveness of the market and the success of rivals such
as Honda’s Odyssey and swoopy-styled new Stream (also a seven-seater and
holding a ticket for Europe), the new Japanese market Toyota Ipsum line-up ranges
in price between $US16,500 to US$23,000 – the same as the old one.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Naturally, Japan’s clever gadget inventors have had a hand in the new
minivan. Reversing cameras – rare in export markets – are now passé
in Japan so there’s a new twist to that trick called the blind corner monitor.

Roll up to a crossing at less than about 5mph and a camera behind the grille
about a metre ahead of the driver’s eyes sweeps a 180-degree view. Nifty.

Other electronic devices operate numerous safety features like anti-lock brakes
and anti-skid control, minimise body roll to counter motion sickness and fettle
suspension settings according to load.

DVD-based satellite navigation is optional along with a variety of passenger
entertainment and audio systems.


To view related research reports, please follow the links
below:-

Automotive
b2b – Strategic threats and opportunities in the automotive supply chain

The
world’s car manufacturers: A financial and operating review


Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now