Sony plans to offer image sensors for automotive cameras, according to a report carried by the Nikkei news agency.

The consumer electronics giant is aiming to position itself with products that can benefit from the projected high growth of advanced driver assistance systems.

The Nikkei report said that the company has developed a sensor ten times as sensitive to light as existing chips, allowing for easier detection of objects in dark environments.

The report added that Sony will start mass-producing the sensor through a chipmaking subsidiary and begin sales to automotive equipment manufacturers in the latter half of 2015. The component is expected to find its way into car-mounted devices in 2016, Nikkei said.