Nissan Motor reportedly said on Thursday that it has revised upwards its sales target in the US, but reduced its sales goal in the domestic Japanese and European export markets.


Overall, CBS Marketwatch reported, there is still no numerical change in the automaker’s three-year plan to attain global sales of 3.6 million units in the year ended September 2005, up 1 million from the year ended March 2002.


The report said Nissan cut its sales goal for the Japanese and European markets by 80,000 and 30,000, respectively, but raised its sales target in the US and other countries by 60,000 and 50,000 units. The ‘Nissan 180’ plan originally called for sales increase of 300,000 units each in Japan, the US and other countries and a 100,000 rise in Europe.


CBS Marketwatch said the announcement came on the day the automaker unveiled six new models in Yokohama, which it will launch in the Japanese market by mid-January 2005. One of the six models, the Murano crossover sport utility vehicle, which has sold more than 80,000 units in the US since its debut there in December 2002, went on sale in Japan on Thursday. It will also soon be launched in continental Europe and the UK.


“These six new models for Japan, together with the new products we will introduce in many key markets this fiscal year, support our commitment to sell an additional 1 million units worldwide under Nissan 180,” Nissan President and CEO Carlos Ghosn said in a statement cited by CBS Marketwatch.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.