Mitsubishi Motors Corporation (MMC) has started local production and sales in Bangladesh of its latest Pajero Sport SUV.

The SUV is assembled at the Chittagong plant of Pragoti Industries Limited (PIL), MMC’s business partner in Bangladesh, and will be sold through PIL’s domestic sales network.

PIL is a state-owned automobile assembler operated by the Bangladesh Ministry of Industries and has had operational ties with MMC, assembling and selling its vehicles in Bangladesh since 1977. PIL has produced and sold MMC’s previous-generation Pajero since 1995 and, with the addition of the new-model Pajero Sport, is seeking to strengthen its lineup and expand sales further. Initially the company expects to assemble and sell about 500 annually.

MMC first entered Bangladesh in the 1970s. The company also sells imported built up Mitsubishi brand models and has captured a large share of the country’s market for new passenger cars and SUV models.