It is quite common for a high-ranking businessman to celebrate a career milestone with the purchase of an exotic car, often a Ferrari. But to celebrate 50 years of working in the automotive industry, Giorgetto Giugiaro, 67, went a little further. He designed his own Ferrari, according to an Automotive News Europe report.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


The car, which debuts on Tuesday at the Tokyo auto show, is called the GG50.


Giugiaro’s initials, GG, are followed by the digit 50, reflecting that he began in car design in September 1955 at Fiat. Since then, Giugiaro has penned more than 150 production cars and about 100 concept cars. That makes him the most prolific car designer in automotive history.


The GG50 is a special project in another sense. For the first time, Giugiaro is the supplier and the customer of the same project. Although the GG50 is a personal car, it is not a futuristic concept, but a practical project, which could go into production as it is.


Ferrari chairman and CEO Luca Cordero di Montezemolo choose the model for the Giugiaro exercise: the 612 Scaglietti four-seat coupe.  Montezemolo gave him only two restrictions: The car must fit the Ferrari brand image and it had to be shorter than the 612 Scaglietti.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Giugiaro started work in February 2005. He sketched entirely by hand – his lifelong practice – the 1/10 scale design. By April, after checking the look of the surface at Italdesign-Giugiaro’s virtual reality centre, a full-size plaster styling model was constructed. Creating a running prototype began in early June and was completed in early October, just in time to air-freight the GG50 to Tokyo for the show.