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August 3, 2021

Interpreter? Citroen dealers aid the hard-of-hearing

Online video service should give fast access to a sign language interpreter.

By Graeme Roberts

Stellantis’ Citroen unit in the UK is claiming to be first to offer customers of retail and service dealers the opportunity to communicate using British Sign Language (BSL).

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The automaker, noting there are 11m deaf and hard of hearing people in the UK,  is working with SignLive to operate a video relay service at 190 sites.

SignLive allows deaf and hard of hearing users to communicate using BSL through a video feed linked to a live interpreter.

Citroen has also pledged to enhance accessibility for the deaf community, including BSL representation across its UK advertising, as part of the brand’s ‘The French Car that Speaks your Language’ initiative.

Eurig Druce, managing director of Citroen UK, said: “The nationwide adoption of SignLive across UK retailers will transform the car buying process for thousands of motorists. BSL is used by 150,000 people in the UK.”

The SignLive service can be accessed using a web browser or a dedicated app for Video Relay Service (VRS) or Video Remote Interpreting (VRI).

Through VRS, users can press the call button on the app to connect with an interpreter who appears on screen to help relay conversations between the customer and dealer staff.

VRI works on tablets inside retailer premises which staff can use to call an interpreter who can then communicate with the customer, or leave them a BSL voicemail.

Citroen claims a ‘typical’ wait of 5-20 seconds to be connected to an interpreter.

Joel Kellhofer, CEO of SignLive, said: “The process of purchasing a car has, up until now, been inaccessible for the deaf community, with retail experiences on the whole a regular challenge for deaf and hard of hearing people.”

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2022: So far In Venture Capital

Global investment in 2022 has been majorly dominated by North America, Europe, and Asia Pacific, whereas the Middle East, and South and Central America have recorded low investments comparatively. In light of this, Europe and North America have been identified as the major destinations for Private Equity and Venture Capital (PE/VC) investments.   GlobalData’s whitepaper analyzes which sectors PE/VC firms have been investing in, looking at Technology, Media, and Telecom, with these sectors recording $356 billion and a deal volume of over 10,000 deals in 2022. Healthcare, Financial Services, Business & Consumer Services, and Construction sectors have also seen high investment activity by PE/VC firms, recording a deal value of over $70 billion each.   But what can this mean for you?   Understand how the Deals Database on GlobalData Explorer can be leveraged to:  
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  • Identify the top investors already active in any sector-Geography combinations
  • Assess the Performance of Financial and Legal Advisors, supporting the Dealmaking in any segment of choice (Customizable League tables)
  • Understand what is driving the PE/VC fundraising (Deal Rationale)
  Consult our full report here and optimize your business strategy.
by GlobalData
Enter your details here to receive your free Report.

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