INEOS outlines launch and retail plan - Just Auto
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INEOS outlines launch and retail plan

By David Leggett 29 Sep 2021

INEOS is targeting 200 outlets for start of Grenadier off-roader sales in July 2022, with partner agreements signed in Europe, Africa, Asia Pacific and Middle East. North America is planned to follow in 2023.

INEOS outlines launch and retail plan

INEOS Automotive says it is striking agreements with retail and aftersales partners around the world to establish up to 200 sales and service points for the July 2022 launch of the Grenadier 4X4.

These partners will implement a global aftersales blueprint developed by INEOS together with Robert Bosch GmbH over the last three years. Retail partners will form the backbone of the service network, with additional geographical coverage provided by hand-picked Bosch Car Service outlets.

INEOS Automotive told journalists at a briefing that it is planning for annual Grenadier output and sales in the region of 6,000 units at its Hambach plant in France, with sales skewed towards commercial vehicle versions. After the 2022 launch in markets in Europe, Africa, Asia Pacific and the Middle East, it is hoping to start US sales in 2023.

INEOS says the service network planned means most customers will never be further than 50km away from an INEOS-accredited workshop. Where spare parts are not on the shelf, INEOS is targeting delivery to major markets within 24 hours.

“We wanted to give customers the choice of how much they wanted to see us, which means providing a full combination of digital and physical options,” said Mark Tennant, Commercial Director at INEOS Automotive. “Customer convenience, parts availability, service quality: we are focusing on getting the basics right, giving customers the buying experience they want and the aftersales support they need.

“If preferred, customers in our main markets will be able to buy their Grenadier online, including organising vehicle finance and handling any part exchanges. But we fully accept that most will want to try before they buy, for which having an extensive network on the ground is essential.”

INEOS’s announcement comes as the company opens for online reservations for the Grenadier. The company says some 75,000 people have expressed interest as prospective buyers of the vehicle. These ‘handraisers’ will be able to place a build reservation from 30th September, for an exclusive two-week period. From 14th October, reservations will be open to everyone else.

Deliveries of the Grenadier will begin in July 2022.

In the UK, INEOS plans to have 23 retail sites in operation ahead of launch, supplemented by Bosch aftersales outlets as required. Formal agreements already signed with:

  • Cambria Automobiles
  • Compass Tractors: Bridgwater, Somerset
  • JT Hughes: Telford

Further agreements will be confirmed in due course, INEOS said.

Prices in UK are expected to start from approx. GBP48,000 for the two door commercial vehicle version.