Tata Motors will launch the Aria, said to be the first Indian-designed, developed and built crossover, on 11 October. First shown as a concept at the Geneva motor show in 2005 and at the New Delhi show in 2006, the production Aria was finally unveiled in New Delhi last January.
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Tata said the Aria “brings together the luxury and finesse of a sedan and the muscle of an SUV”. Development started in 2006 and 150 people, a mix of multi-discipline Tata Motors specialists and vendor employees worked on the project to create this “segment-defining crossover”.
