The Indian car care market could grow rapidly if conducted in a more organised manner, reports Auto-Asia On-line (27/11/00) citing Andrew Luxton, Valvoline`s area director for the Asia-Pacific region.
Mr Luxton reportedly said that the Indian car care market is more like a grey market although he noted that the time is right to tap into the demand for quality automobile appearance products. The first step would be to get the marketing mix correct alongside finding the right distribution network.
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Auto-Asia also quoted Naveen Gupta, chief executive of the company`s Indian arm, Valvoline-Cummins, as saying that the company would be looking to take a 20% share of the car care market, estimated to be worth upwards of 500 million rupees (US$10.7 million).
Valvoline-Cummins has tied up with the Indian Oil Corporation to market the car care product Eagle One, Auto-Asia On-line said.
