Force Motors has announced its entry into the personal vehicles segment with the launch of its sports utility vehicle in Mumbai on 19 August. The vehicle costs INR 1.07m (US$ 23,350).

The SUV features driver information system, cruise control, audio control mounted on steering and dual AC vents for each row. Lotus Engineering of the UK fine-tuned the ride and handling. Diamler AG licenced the power train, and the 2.2L engine capacity and onboard electronics are validated by Mercedes-Benz Technologies.

Force One SUVs will be available through 22 dealers with this number expected to increase to 50 by the end of the year.