Hyundai Motor Company announced an ambitious product offensive at its 2026 CEO Investor Day in Seoul this week, with the South Korean automaker targeting 5.55 million global vehicle sales annually by 2030, up from an expected 4.2 million units in 2026, while also driving up earnings.
The company confirmed it delivered two million vehicles in the first half of 2026, while revenues rose by 2.7% year-on-year to KRW 95.2 trillion (US$ 68.9 billion) with an operating margin of 5.6%.
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Hyundai’s CEO, José Muñoz, confirmed at the event that the company plans to launch more than 100 new and updated models by 2030, including its first extended-range electric-vehicle (EREV) model based on the Santa Fe SUV, which he said “combines the power and efficiency of a battery EV and the convenience of an onboard charger.”
José Muñoz told the Investor Day audience that the company’s fundamentals have never been stronger, adding: “Hyundai Motor Group is the world’s third-largest automotive group and the second-most profitable, which gives us the ability to invest while others are pulling back. We plan to bring more than 100 new and revised models with multiple powertrain options by 2030, while raising our operating margin to above 9%. We will leverage our partnerships to scale up new technologies and opportunities, while becoming a physical AI company that will produce and deploy robots and robotaxis.”
A total of 58 new and revised models are planned for North America in the next four years, 49 in South Korea, 41 in Europe, 26 in India and 22 in China, many of which “will be all new products or entries into new market segments,” the company added.
Hyundai confirmed that its new model offensive will include the all-new Elantra, the all-new IONIQ 3, the all-new Tucson and Tucson Hybrid, its first-ever Santa Fe EREV, an all-new A-segment SUV EV for India, an all-new global B-segment SUV, and an all-new B-segment SUV for Europe.
The rollout of the all-new Tucson and Tucson Hybrid models will begin in key markets including the USA in the fourth quarter of 2026, while the new Santa Fe EREV, which has a total combined range of 600 miles, will arrive in the first half of 2027.
Hyundai confirmed that it plans to add 1.27 million units of new global vehicle manufacturing capacity by 2030, including an additional 500,000 units in North America, 320,000 in India, 250,000 across its CKD sites and 200,000 in South Korea. The North American capacity increase includes a previously announced, but not yet installed, 200,000-unit capacity expansion at HMGMA, while the South Korean capacity increase includes the soon-to-be opened new EV plant in Ulsan.
Regional strategies
Hyundai said it plans to raise the average local content of its North American products to 80% by 2030. It aims to offer more than 10 hybrid models in the region by 2030, produced at the HMGMA plant, accounting for 50% of total sales.
In Europe, 85% of Hyundai’s sales are expected to be electrified models by 2030, including five all-new SUVs and light commercial vehicles. BEV sales are expected to exceed 420,000 units by then, up from 116,000 in 2025. The company confirmed it plans to begin Ioniq 3 sales in the region this month.
In India, Hyundai plans to expand its SUV lineup starting with the launch of an all-new, locally-designed electric SUV in the fourth quarter of 2026, featuring a next-generation infotainment system and Level 2 assisted driving technologies. It will be followed by a new ICE-powered mid-size SUV.
Hyundai said it continues to invest in its local supply chain in India, with the aim of increasing the local content in products made in the country to 90% by 2030, through a network of over 1,400 local suppliers and over 900 local engineers. The company has the capacity to produce 1.1 million vehicles in India per year. The country will remain an important export hub, with 30% of output to be shipped overseas by 2030, to markets in the Middle East, Africa, Asia and South America.
Hyundai Motor confirmed that its South Korea operations, which employ 27,000 people and produce around 1.8 million units annually, will continue to play a central role in its global operations. Around 60% of output is currently exported to overseas markets.
A new EV facility in Ulsan will begin operations with the production of the new Genesis GV90. The software-defined factory will deploy 108 advanced manufacturing tools, AI-enabled quality control and inspection, and a manufacturing AI agent.
In China, Hyundai is looking to reverse some of the sharp declines seen in the last ten years, “by leveraging local design, manufacturing and partnerships. Starting with the Ioniq V, the company will steadily launch new products including a new EV and EREV in 2027. Hyundai Motor will leverage local partnerships with technology firms, innovative designs, and an expanded dealership footprint to target more than 500,000 units of sales by 2030.”
In the Middle East and Africa, Hyundai plans to build on its position “as the Number Two brand in the market, unlocking the potential of the next frontier for growth. A rapidly growing customer base is feeding demand for trucks and SUVs, providing a prime opportunity for Hyundai, which is already an established brand with an 8.4% share of these highly profitable markets.”
Hyundai confirmed it is investing in these markets with new assembly plants in Saudi Arabia and Algeria, part of a network of eight across Africa, the Middle East and Pakistan.
