Honda Motor is considering building an electric vehicle (EV) battery plant in Thailand to support the region’s fledging market for electrified powertrains, according to local reports.

The company was understood to be carrying out a feasibility study for the plant which would support future local production of EVs and hybrids.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

But, with demand in south east Asia for hybrid passenger vehicles limited and for battery powered models virtually non existent, producing batteries locally instead of importing them from Japan [or China] would potentially increase overall production costs of these vehicles.

Noriyuki Takakura, CEO of the Japanese automaker’s local manufacturing subsidiary Honda Automobile (Thailand), said the company was committed to developing new technology kinder to the environment as part of its commitment to becoming carbon-neutral worldwide by 2050. This included switching the entire passenger vehicle range to ‘zero emissions’ in major markets by 2040.

Takakura added: “We are aware the global car market is moving towards EVs so we will continue to invest in technology in order to catch the trend.”

Takakura said the company’s regional focus would be on hybrid vehicles in the short term, adding: “Honda would increase the number of HEVs to become a market leader.”

The company just launched the redesigned HR-V e:HEV priced from THB979,000 (US$29,568).

Honda expected to sell 85,000 vehicles in Thailand in 2021 with the entire market reaching 750,000.