General Motors is adding 2m water bottles from Flint, Michigan residents into its Do Your Part water bottle recycling initiative.
The company partnered with Schupan Recycling to collect the bottles. The plastic is washed, flaked and turned into fleece to make three products: Chevrolet Equinox V6 engine covers, insulation for coats donated to homeless people and air filters for 10 GM factories.
The programme works with a supply web of 11 organisations and reduces landfill waste, GM said in a statement. "The resulting social impact contributes to the initiative's progress and expansion."
GM supplier Filtration Services Group involved the N.E.W. Life Centre in Flint to make air filter panels from the 9,000 square feet of fleece created since Do Your Part launched in April. After at-risk individuals participate in programmes dedicated to employment preparation or life change, this nonprofit training centre employs them to further develop their skills.
GM is donating enough insulation for the empowerment plan's seamstresses, formerly homeless women, to make 6,500 coats that transform into sleeping bags that are given to those in need at no cost. The nonprofit trains their employees in lean manufacturing and teaches them soft and hard skills to propel them to bigger and better opportunities.
"We're committed to proving to employers that formerly homeless people can be a skilled talent pool," said Veronika Scott, founder and CEO of the empowerment plan. "The end product is more than a coat: It empowers women to take control of their lives and provides the path to long-term, sustainable jobs."
Scott said GM's insulation provides the warmth needed for the homeless to withstand cold nights. Each coat contains 31 water bottles. The GM Foundation also supports the empowerment plan, providing it with US$220,000 since 2013.
An estimated 1.2m bottles from five GM facilities throughout metro Detroit and Flint supplemented the significant volumes coming from the Flint community. The company recently added its Romulus Powertrain Plant to the programme. While many employees bring reusable water bottles to work, all of GM's facilities provide water bottle recycling. Employees at these Michigan sites know exactly what the bottles will become when they throw the bottles in the recycling bins.
"People want to do the right thing," said John Bradburn, GM global waste reduction manager. "The Do Your Part recycling initiative is a way our employees and communities can connect their individual actions to broader social and environmental causes."