Volkswagen will adopt product development processes that are currently in use at Audi.


Automotive News has reported that the brand will cut development times by a year and expand its product range by using Audi’s modular architecure strategy.


Speaking with Ulrich Hackenberg, VW’s new development boss, Automotive News learnt that while Volkswagen does already share modules across segments and brands, it does not develop modules across the range as Audi does.


“With the new strategy, we will need less time and fewer people to create new vehicles,” said Hackenberg.


Audi calls its modular architecture strategy MLB, a German acronym for modular length components. The first example of a car developed using the strategy is the Audi A5 coupe being launched at Geneva this week.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Hackenberg said the first VW to use MLB could arrive in 2012. That is when the next (seventh) generation Golf is due.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now