GM Europe said its innovative three-day test drive programme attracted over 50,000 British drivers and 550,000 customers across Europe to local dealers to take advantage of extra time behind the wheel.
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Of those interviewed in the UK, 90% said their decision to visit the dealership was influenced by the three-day test drive opportunity, and more than seven out of 10 drivers came away saying they were more positive about Vauxhall cars as a result.
Helped by a number of new model launches, Vauxhall’s retail sales are up 1.3% over the same period last year, despite a decline of more than 16% across the rest of the UK new car market.
Almost half of those who took up the three-day test drive in the UK were under the age of 40, with 30% of the total number of participants in the 30-39 age group. A total of 27% were looking to buy a new car within the next month, while more than half were looking to replace their car in the next three months.
The most popular Vauxhall model during the programme, which ran from April until the end of June, was the Astra Sport Hatch, accounting for 27% of overall test drives. Astra five-door hatch and the Zafira minivan each accounted for 22%.
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By GlobalDataThe programme also highlighted some interesting differences between the sexes, with over half of male drivers surveyed claiming they were most impressed by the ride quality and handling of the current crop of Vauxhalls, while the most popular features with female buyers were value for money and comfort.
