European vehicle sales continued to stagnate in February, pulled down by Germany’s passenger car segment, which is suffering from the effects of a higher VAT introduced this year, but, with only one month remaining in the current fiscal year, Mazda has sold 263,417 vehicles across Europe, up 8.2% and 20,028 units year on year.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


However, retail sales volume at Mazda Motor Europe in February was 20,500, 4% below last year’s near-record results.


Last month 11 markets reported sales increases, with three markets setting February records. Significant sales growth continued in Russia, which set a record for February volume, at 3,262 units, up 59%. February volume records were also set in Austria (including south eastern European countries), at 1,900 units, up 6.3%, and Portugal, at 396 units, up 10% year-on-year.


Mazda Ireland momentum continued after its record January with an outstanding February, increasing sales by 32%. The brand continued to grow in popularity in northern Europe as well, with the Scandinavian organization reporting another strong month. Sales across the region were up 31% based on a volume of 1,340 units. The organization was led by Denmark, which achieved its record February for a decade, increasing sales by 44%. Retail sales in Norway were also positive, up 22%, and in Sweden up over 10%. In Finland (incl. all three Baltic countries) sales rose by nearly 21% year-on-year.


Sales were also good last month in the Czech Republic and Slovakia, where combined volume was up 12%, and in Switzerland, where Mazda increased sales by 3% year-on-year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.