Mazda is calling the production-ready-looking MX Sport Runabout due to debut at next month’s Geneva motor show a ‘concept’.


Yeah, right.


Expect an almost identical range to debut as both the 2003 Demio minivan and Mazda’s first European-built car, courtesy of Ford’s Valencia plant in Spain.


Mazda makes all the usual claims for the Demi…ahem, MX Sport Runabout: new class standard, innovative interior, class-leading handling and ride comfort, etc, etc.


The new Demio will be 3,900mm long and 1,720mm wide on a 2,500mm wheelbase with what is being claimed as “the passenger room and storage space of a much larger car”, helped by a tallish 1,550mm height.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Further proof that this is really the new Demio (we doubt it will be called that) Mazda says it has taken careful note of the “widespread praise it has received from Demio customers” (all six of them, judging by the number not seen on British roads) “who appreciate being able to load two mountain bikes after folding the rear seat.” So expect a boxy load area and low load height.


The so-called concept will have a 1.5-litre in-line four-cylinder DOHC engine with four-speed automatic transmission which is Japanese-spec for this class. Euro cars will probably have auto tranny as an option but most will leave the plant with a five-speed manual.


The concept is going to be painted in a fetching yamabuki orange with light beige upholstery and interior trim with chocolate lowlights which should go down a treat with the conservative Europeans who frequent the Geneva show. Expect more muted tones when production starts early in 2003.