Fiat wants to reclaim its position among the top three exporters of cars to Germany by 2008 through introducing new models after years of restructuring, a newspaper reported on Monday.
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“Our next target is to become one of the top three,” Werner Frey, chief executive of Fiat Germany, told German newspaper Die Welt, according to Reuters. “We might even get there by 2007,” Frey said.
Fiat is the fourth-largest exporter of cars to Germany. Toyota leads, followed by Renault and PSA Peugeot Citroen.
Reuters said Fiat wants to get ahead in Europe’s biggest car market by introducing models such as the new Bravo – successor to the Stilo – in the next few months and the Fiat 500 in the second half of 2007, the paper said.
By 2008, the Italian car maker expects sales in Germany to rise to more than 150,000 vehicles from 120,000 vehicles in 2006. It seeks a market share of 4.1%, up from almost 3% now. In 2005, Fiat sold 87,600 vehicles, Reuters added.
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By GlobalDataAfter five years of losses, Fiat Germany could return to a small profit in 2006 if this year’s developments continued, the paper quoted Frey as saying.
He expected 2006 sales to rise to about EUR1.85bn ($US2.4bn) from 1.35bn in 2005, the paper said.
“This would make Germany Fiat’s biggest market outside of Italy,” Frey said, according to Reuters.
