Continental will not take part in the Frankfurt motor show later this year.
Local press said today the company had taken the decision to save on costs. Automobilwoche quoted Continental CEO Karl-Thomas Neumann as saying the company must cut all possible costs in view of its debts and could not afford to spending a six digit sum on one show.
The last IAA [in 2007] attracted almost 1m visitors.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Auto Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
