BMW on Monday rejected a suggestion by the investment bank Goldman Sachs that it was looking to PSA Peugeot Citroen to help expand its new Mini car brand, Agence France Presse (AFP) said.


“We believe BMW is losing money on Mini and currently lacks the low-cost expertise to expand its small-car range profitability,” Goldman Sachs wrote in a note to clients, according to AFP.


“Supplier sources tell us BMW is looking to Peugeot for a solution, in the form of common platforms, purchasing and car manufacturing,” the note said, AFP reported.


“We currently cooperate with PSA in the area of development and manufacture of small-sized engines. We’re not planning any alliance beyond that,” a BMW spokesman told AFP.


According to AFP, BMW also rejected Goldman Sachs’ suggestion that BMW was “losing money on every Mini it builds, due to a hugely complex product, low scale, manufacturing problems and a sterling cost base.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“The Mini is profitable,” the spokesman insisted to AFP, without revealing any details.