A shortage of skilled workers in Germany has prompted BMW to open a factory specially equipped to encourage workers to stay longer.

Based in the south of the country in the town of Dingolfing, the new plant features ergonomic work stations with extra back support, better lighting, and an easier pace than factories workers may have previously experienced, Reuters reported.

“I don’t need to reach as far for things as I did before, and I manage to take care of things while holding myself upright — it really is a relief,” said Ludwig Lang, who has spent 40 of his 57 years working at BMW.

The Munich-based automaker claimed the factory is a world first because, while it employs people of all ages, it is aimed particularly at the valuable, older skilled workers it hopes to retain.

It hopes to expand the programme – which also includes relaxation rooms and a healthy canteen – to 4,000 workers in production areas across German speaking countries by 2011.

“It’s important, to use the catchphrase, given the skills shortage,” said board member Frank-Peter Arndt. “But we are also deeply convinced we should not lose all that experience gained by the colleagues over many years.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The German Chamber of Industry and Commerce (DIHK) said Germany lacks about 400,000 skilled workers.

The country also has a low birth rate.