PSA Peugeot Citroen sold 1,587,000 new vehicles and CKD kit units, down 14% year on year from 1,845,000 in 2008, in a first half of 2009 that saw a sharp decline in automobile markets worldwide, with Europe down 14.4%, Russia down 48.9% and Latin America down 12.6%.
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Exceptions included France, down 4.1%, Germany up 22.5%, China up 18.4% and Brazil up 4.1%.
Europe improved over the period, down just 9.3% in the second quarter versus 19.5% in the first, benefiting from scrappage incentives introduced in 13 European countries.
H1 sales wre split between 650,000 Citroëns and 937,000 Peugeots.
Sales of assembled vehicles fell 17.5% to 1,386,000 units (643,000 Citroën and 743,000 Peugeot) while CKD sales surged 21.7% to 201,000 versus 165,000 in first-half 2008, thanks to strong Peugeot demand.
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By GlobalDataIn a European car and light commercial vehicle market that declined by 14.4% in the first half, registrations of PSA Peugeot Citroën vehicles contracted 14.7% to 1,116,000 units (530,000 Citroën and 586,000 Peugeot). The group’s share of the European market remained stable at 13.6%, but was up 0.3 point over H2 2008.
Group market share increased in France and Germany (up 0.9 and 0.7 points respectively), contracted in Spain and the UK (down 0.9 and 0.5 points respectively) and remained stable in Italy (up 0.1 points).
H1 2009 was shaped by the scrappage incentives gradually introduced in 13 countries across Europe – covering around 90% of the car market in volume terms – which lifted demand in the second quarter, particularly in France and Germany. While the European car market was down a sharp 17.4% in first-quarter 2009, thanks to these incentives the decline was limited to 5.6% in the second quarter for an overall drop of 11.5% in the first half.
In a European light commercial vehicle market down 35.7%, PSA Peugeot Citroën consolidated its lead and boosted market share to 22.1% from 19.3% in first-half 2008, thanks to new models.
Outside Europe, sales of assembled vehicles and CKD units contracted 2.7% to 536,000 units, taking 34% of worldwide sales.
Latin America saw a mixed performance and slight decline in market share. Group registrations reduced by 14.3% in a market down by 12.6%. Robust demand in Brazil, which grew 4.1%, was not enough to offset sharp declines in the rest of the region, particularly in Argentina where unit sales fell 17.6%. As a result, market share contracted to 5.5% from 5.7%.
117,300 vehicles were sold in H1 2009 in China. The 13.8% increase was driven by the success of recently launched models – the Peugeot 207 hatchback and saloon, and Citroën’s C-Quatre and C-Elysée.
In a market down a massive 48.9%, the group limited the decline in its unit sales in Russia to 6.3%, increasing market share by 1.4 points to 3.1%.
The first half of 2009 saw the launch of the Citroën C3 Picasso, the Peugeot 3008 crossover and the Peugeot 206+ (the old 206 updated) which PSA said was “perfectly suited to the current economic climate and has been selling extremely well since its launch in March” (49,000 orders).
The second half of the year will bring the redesigned C3 and the 5008 to give Peugeot entry into the mid-range MPV (minivan) segment.
