PSA Peugeot Citroën in 2013 booked worldwide sales down 4.9% year on year to 2,819,000 units (both assembled vehicles and CKD kits).
Assembled vehicle sales volume was flat, down 0.1% to 2,818,000 units but the fourth quarter saw growth of 4%.
Go deeper with GlobalData
In 2013, the worldwide automobile market showed decidedly mixed trends, with demand continuing to contract in 30 country Europe (down 1.6%) and Russia (down 5.4%), while expanding in China (up 19.1%) and Latin America (up 2.9%).
Only a handful of markets grew during the year, such as the United Kingdom and Spain, which were up by 11% and 4.1% respectively.
However, these recovering markets were still far below their 2007 levels. Registrations in Spain, for example, increased by 809,000 units in 2013, compared with 1,892,000 in 2007.
Registrations fell 5.5% in France and 7.6% in Italy to 1,404,000 units – the lowest since 1979 – compared with 2,739,000 in 2007.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe group claimed to have retained its leadership position in the European light commercial vehicle market, with 304,000 registrations and a market share of 20.7%, virtually unchanged from 2012.
The group last year focused on the most profitable distribution channels and its share of the 30-country Europe market ended the year at 11.94% versus 12.7% in 2012.
China
In a Chinese market up 19.1% in 2013, the group increased its sales by 26.1% to 557,000 units from 442,000 in 2012, giving it a 3.64% market share. China is PSA Peugeot Citroën’s second largest market, after France.
Sales of Peugeots rose 25.8% to 272,000 units compared with 216,000 in 2012, while sales of Citroëns were 26.3% higher at 285,000 units versus 226,000 the previous year.
The Peugeot 3008, the Citroën C4L introduced at the start of the year and the Peugeot 301 and the Citroën C-Elysée on sales in the second half also made a strong contribution to the group’s sales growth in China.
This growth is expected to continue in 2014, led by the nationwide expansion of the dealer network and the broader model line.
The middle classes, who are the group’s prime target, currently represent 25% of the Chinese population but their numbers should swell in the coming years to an estimated 40% of the population by 2020. To keep pace with the growth in demand, the group plans to raise production capacity to 950,000 vehicles a year at its plants in Shenzhen (200,000 units for CAPSA) and Wuhan (750,000 units for DPCA). Construction of a fourth plant by DPCA is also under consideration.
Latin America
The Latin American market (Argentina, Brazil, Chile and Mexico) expanded by 2.9% overall in 2013, to 5,937,000 units. However, the situation varied significantly from one country to the next.
The Brazilian market contracted by 1.5%, the first decline in 10 years. Demand softened even though the government maintained throughout the year the reduction in the IPI tax introduced in 2012 and carmakers engaged in aggressive promotional activity, particularly in the second half. Moreover, in Latin America as a whole, regional exchange rates against the euro moved very unfavourably and weighed heavily on the group’s financial performance. This currency effect was exacerbated by the low local content of the group’s operations in the region.
In this environment, PSA Peugeot Citroën sales in Latin America rose by 7% to 303,000 units, for a 4.9% market share. Sales continued to climb rapidly in Argentina, up 25.5% to 140,100 units, lifted by the successful launch of the Peugeot 208 and Citroën C4 Lounge, which have already exceeded their first-year sales targets. Group registrations also rose steeply in Chile (up 31.5%) and Mexico (up 33.4%), far outstripping the market growth rates of 10.3% and 7.9% respectively.
Russia
In a slowing Russian economy, the automotive market contracted by 5.4% in 2013. The Group’s share of the market narrowed by 0.3 points to 2.3%.
In 2013, Peugeot and Citroën expanded their offer by introducing three new models aligned with local demand, the Peugeot 301 and 208 and the Citroën C-Elysée. In addition, June saw the launch of the Citroën C4 sedan manufactured locally in Kaluga.
