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December 23, 2020

Ford teams with insurers on vehicle use data

Ford says it is teaming up with insurance carriers across the US to help customers save money on premiums based on driver behavior, utilizing its built-in connectivity technology on eligible vehicles.

By Sam Duke

Ford says it is teaming up with insurance carriers across the US to help customers save money on premiums based on driver behavior, utilizing its built-in connectivity technology on eligible vehicles.

In addition, Ford Insure and Lincoln Motor Company Insure, underwritten by Nationwide, offer a simple way to secure usage-based policies through Ford’s insurance agency subsidiary.

Already, Ford has secured agreements with State Farm, Allstate, Liberty Mutual, Metromile and Verisk Data Exchange to support usage-based insurance policies, with more collaborations planned. Several more insurance carriers are under contract and will be announced in the future.

“Connected vehicles present new opportunities for us to help customers save money and improve their experience with Ford products,” said Alex Purdy, director of business operations, enterprise connectivity, Ford Motor Company. “Whether customers are purchasing through Ford Insure or working with another carrier, we are committed to giving them the ability to choose the right option for themselves – and to potentially earn big discounts based on how they drive.”

Owners of eligible Ford vehicles who select usage-based insurance policies and choose to share connected vehicle data about how they drive may qualify for discounts based on that data. Telematics data is shared with insurance carriers through Ford’s embedded modem – now standard on all new vehicles – and enables the carrier to use that information to analyze driving habits and offer potential savings.

Thanks to these agreements, Ford says it can help insurance carriers use connected vehicle data – without the need for plugin devices – to inform their usage-based insurance programs, improve their underwriting process, and pass along driver behavior discounts to those Ford vehicle owners who qualify. For Ford customers, this means that the way they drive can influence how their premiums are calculated. Details and availability of individual usage-based insurance programs from each carrier may vary.

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