Ford has announced management changes which place Jim Farley as head of all the new 'mobility' operations while Joe Hinrichs heads the more traditional automotive business worldwide.
John Lawler will be deputy head of strategy while mobility chief Marcy Klevorn will retire.
Officially, Farley becomes president, new businesses, technology & strategy, and will oversee strategy, smart mobility, autonomous vehicles and research & advanced engineering, corporate partnerships and global data insight & analytics.
Reporting to Farley, Lawler will head corporate strategy, business development and run global data insights and analytics.
Hinrichs is officially appointed president, automotive, and will oversee global operations, including product development, purchasing, manufacturing, and marketing & sales, and the company's global business units, North America, South America, Europe, China and international markets group.
Hinrichs has been set a target of a global EBIT margin of at least 8% and will also oversee both Ford and Lincoln brands.
He will also run manufacturing & labour affairs, quality & new model launch, sustainability, environmental & safety engineering, information technology, customer experience, and government affairs.
Farley is to "spearhead Ford's strategic transformation into a higher growth, higher margin business by leveraging smart, connected vehicles and breakthrough customer experiences", according to a statement.
Both Farley and Hinrichs will continue to report to president and CEO Jim Hackett.
Klevorn, president of Ford Mobility, retires on 1 October but will report to Hackett and work with other managers on "key transformational opportunities".