Volvo Cars China (VCC) will take on a leading role in the Asia-Pacific region in an effort to grow the brand’s sales.

Group CEO Hakan Samuelsson pointed to VCC’s rapid growth and development as a company, having grown from 100 staff just five years ago to over 4,000 today. 

The Shanghai-based company will control all markets in Asia, from India eastwards including Australia, New Zealand and Japan. More and more Chinese made cars will be shipped to importers across the region, which should help improve the brand’s price competitiveness.